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Importance of ROI in email marketing.

december, 02 of 2013

The success of any eCommerce depends on selling products and happy customers who constantly come back to make purchases. But every transaction should be monitored and its price set up according to many metrics. Even though it may sound unbelievable,...

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5 questions about email marketing strategy.

november, 28 of 2013

Sending e-mail marketing campaigns may require a different approach in terms of strategy and planning. Read this post and answer the following questions before sending mass e-mails to your contacts!

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Christmas email marketing

november, 27 of 2013

As another year comes to an end many marketers start getting ready for both: Christmas and New Year's trade. What about you? Do you have anything planned yet? Do you know what products you are going to offer to your customers? Have an idea about...

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Ways to improve email marketing analysis

november, 25 of 2013

Analyzing e-mail marketing campaign results give you various information about a particular group and help you choose relevant strategies for upcoming campaigns. Each campaign is a great opportunity to get to know your contacts better and find out...

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Essential components of a marketing plan

november, 22 of 2013

Whether you build an online or offline marketing plan, you should always follow certain steps that will help you create an effective strategy for your business. Read this post, in which we highlight 8 essential marketing plan components you should...

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Email marketing good practices

november, 18 of 2013

If used wisely, email marketing can be a great way of making your business visible on the Internet. Despite the huge impact of Social Networks nowadays, e-mail can be still a powerful way of reaching different groups of customers at a very low cost,...

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Email marketing for eCommerce websites

november, 07 of 2013

Email marketing can become a very useful tool for all online businesses, especially for eCommerce companies. But, is it that easy and straightforward to improve sales in your eCommerce shop?

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