How to protect your domain to make email marketing

february, 09 of 2016

Understand the importance of properly setting the SPF and DKIM to protect your brand and your email marketing campaigns.

Why testing email campaigns with A/B tests?

february, 08 of 2016

E-mail marketing campaign seems a perfect way to communicate with your audience. Just create a content, choose a template and send it. But is it really that simple and straightforward as it sounds? How do you know your campaign will give you a...

Learn how to analyze your email marketing results

february, 05 of 2016

Understand why the analysis of results in email marketing campaigns, when properlyl done, opens several possibilities to extract the maximum return through direct relationship with your customers.

Have you ever heard of growth hack for email marketing?

february, 04 of 2016

Discover how to apply the method to optimize conversions with your email marketing campaigns.

Why purchasing email lists is not a good idea?

february, 03 of 2016

Read this post and find out why you should NEVER buy contact lists while planning email marketing campaigns

How deliverability works in email marketing and what can you do to improve it

february, 01 of 2016

There is no point on devoting hours to produce a text that will not even be read, isn’t it? So it takes some care to ensure that your contacts will receive content in their inbox.

7 reasons to encourage interaction through email marketing

january, 29 of 2016

Understand why engagement is so important after sending your email marketing campaign.

Blacklists and Whitelists: what are they and how they affect deliverability

january, 28 of 2016

If you don’t know all the terms ruling over email marketing, this is the time to understand at least two of them, which can directly impact deliverability.