Black Friday is finally coming and there are great chances for you to  increase your conversion rates. A period where sales are warmed and you need to be quick to offer the right product or service to the right audience at the right time. We’ve highlighted here some essential tips which might help you increase your sales and provide excellent customer service. Check it out!

Remind your audience through email marketing

Brazilian people already know the date: Always on the last Friday of November. Either way it is important to remind your audience sending an e-mail earlier on the week and 24 hours before starting your discounts. In some cases even more shots, but this will depend on your audience and the purchasing journey of your persona. Nobody likes to be disturbed by spam, however, everyone loves to be informed of a discount at the time they are willing to buy. Keep an eye on your e-mail lifecycle and show up on time! Also, watch the synchronized firing with  price changing on your site from Thursday midnight till the period you stipulated. If you do not have an email gunfire service with the ability to publish, organize your lists, target your audience and help you with mass mailing, meet Emailmanager: easy, fast and measurable!

Optimize your subject line and avoid the Spam

One of the most important parts of an email is the title, the gateway, the moment of direct impact with your lead. To optimize your title and avoid the famous bad words (words that trigger SPAM), pay attention to some details that will help you increasing the opening rates of your e-mails:

1- Customize the title. Who does not love receiving an email with his/her name on it?

If your e-mail-based features separate name and surname, use the variable representing the first name and make your e-mails more personal.

2- Be direct! Tell your audience what you are offering.

3- Use humor! If your industry allows it, it will be very welcome.

4- Always arouse curiosity.

Segment your lists according to your persona

A company can have more than one persona. If it is new for you, you should find out how to use personas to prang your target audience. If you already know your persona, explore it with specific issues or specific titles and send separate lists, according to the characteristic of each persona. Segment your list by gender, age, city, title, company, purchase history, and what else you might have information about. The identification of those likely to receive content sent will be much larger and with a good chance of return. This will bring your audience and bring more results!

Make good deals on Black Friday, but escape the "Black Fraud!"

The period characterised by low prices is also remembered for some cheats, when the famous "half double prices" are offered. Unrealistic prices and ghosts lurk a few hits that the audience already knows well. Be friendly and honest. You must be careful not to receive a high number of complaints in a moment of opportunities,  therefore offer real price and a significant discount and earn the reliability of your audience.

Is your site ready for high traffic?

Prepare your site to receive a doubled or tripled public. We've heard stories that after shooting an email marketing campaign on Black Friday, sites have been down. You do not want that to happen, right? Review your website operation  and if necessary, give your server an upgrade to receive a lot of hits, especially in the first hour after the campaign shooting. A simple but essential detail that will help you not miss any sale.

Excellent service, enjoy the FAQ and online Chat!

Explore the several ways to provide excellent service. You decrease the chances of your lead to abandon the cart. Take the opportunity to update your FAQ, and even better if you use an online chat for real-time support. Explore social networks, watch the messages! The sooner you respond, the more likely your lead will turn into a sale, and the greater the chance you'll win satisfied customers.

Conclusion

Optimize your website infrastructure and commercial services to receive a high peak access. Offer real discounts! Approach your audience and communicate your offers and discounts through sending intelligent and reliable emails to ensure a significant boost in sales. Put these tips into practice and let us know about your results! We also prepared some surprises for our Black Friday, we will provide more information soon!

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