Serious marketers do not send e-mails to their contacts without any purpose. They always have a specific intend such as increasing sales, informing about new product, sending a promotional newsletter. But what really counts nowadays is not the number of messages we send but the final result – the effectiveness of our e-mail marketing campaigns.
If you run an interesting website, you will have regular visitors who may interact with your site in many ways. But, as a professional we recommend that you always strive to increase the customer engagement, so that you are able to acquire new email addresses and build a “healthy” contact list.
The success of any eCommerce depends on selling products and happy customers who constantly come back to make purchases. But every transaction should be monitored and its price set up according to many metrics. Even though it may sound unbelievable, many professionals simply do not understand the ROI and how to calculate it.
Analyzing e-mail marketing campaign results give you various information about a particular group and help you choose relevant strategies for upcoming campaigns. Each campaign is a great opportunity to get to know your contacts better and find out their preferences. But, do you know how to get the most of sent campaigns and improve your email...
If used wisely, email marketing can be a great way of making your business visible on the Internet. Despite the huge impact of Social Networks nowadays, e-mail can be still a powerful way of reaching different groups of customers at a very low cost, on condition that is well deployed. Read this post to find out more about best practices in e-mail...
