The MUST HAVE unsubscribe button in Email Marketing

Published in june, 24 of 2014

Descadastro email marketing

Not including the unsubscribe button in your email marketing campaigns can bring serious problems for the IP reputation. Therefore, Emailmanager now oblige all the clients to include it in their campaigns.


One of the differences between Email marketing and other media channels is called privacy. The Email Marketing campaigns, when follow rules, reach people that actually subscribed to your newsletters or decided to receive information from your company. By not including the cancelation button you are automatically going against the principles of email marketing.


One of the worst results that your campaigns can have is to be registered as SPAM.

Emailmanager always underlines the importance of following the basic principles of Email Marketing.

A contact that wants to unsubscribe and cannot find the option will probably mark it as SPAM, instead of cancelling the subscription. When it occurs several times, the Email provider might block your IP address.

It is always better to have a contact cancelling your campaign rather than marking it as SPAM.


But the unsubscription is not always bad. It is an excellent opportunity to find the reasons why your clients are not happy with your emails. Take advantage of this situation. Ask them what you could do to improve your campaigns.

You can find some motives below:

  • Frequency is too high.
  • The content is irrelevant.
  • Client is no longer interested. 
  • They prefer another marketing channel.
  • Other reasons:

With the collected data, you will learn more about your clients’ behavior and develop new marketing strategies to improve your results.


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