The success of any eCommerce depends on selling products and happy customers who constantly come back to make purchases. But every transaction should be monitored and its price set up according to many metrics. Even though it may sound unbelievable, many professionals simply do not understand the ROI and how to calculate it.
Sending e-mail marketing campaigns may require a different approach in terms of strategy and planning. Read this post and answer the following questions before sending mass e-mails to your contacts!
As another year comes to an end many marketers start getting ready for both: Christmas and New Year's trade. What about you? Do you have anything planned yet? Do you know what products you are going to offer to your customers? Have an idea about email content to send? These questions must be answered if you think about executing smart email...
Analyzing e-mail marketing campaign results give you various information about a particular group and help you choose relevant strategies for upcoming campaigns. Each campaign is a great opportunity to get to know your contacts better and find out their preferences. But, do you know how to get the most of sent campaigns and improve your email...
Whether you build an online or offline marketing plan, you should always follow certain steps that will help you create an effective strategy for your business. Read this post, in which we highlight 8 essential marketing plan components you should consider while planning your next moves on the market.
