Pink October and your e-mail marketing campaigns

Published in 08 de octubre de 2013 email marketing, e-mail marketing, email marketing tool, pink october, campaign report, target audience, email marketing strategy, niche market, current customers, email campaign

It’s time to celebrate Pink October! What is Pink October? Well...as most of you may already know, it's the International Brest Cancer Awareness Month. Get to know more about this event and read this post.

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How to measure open rate and click rate?

Published in 25 de septiembre de 2013 marketing issues, ethical issues in marketing, current marketing issues, email open rate, anchor text, email marketing, e-mail marketing

It's not enough to send mass email to your contacts and wait for their answer if you seriously aim to reach your customers and interact with them. In this post we are going to provide further information about two basic issues that need to be remembered when sending email marketing campaigns.

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