Today we are going to talk about words that you should avoid to use while planning e-mail marketing campaigns. These words and expressions are likely to be detected by anti-spam filters and redirected to the recipients junk box.

Take a look below at the list of words you should avoid using in both: title and body content:

Earn money by sending emails

Work at home

Promote

24 hours

Vacancies

Email list

Contact list

Telemarketing

Must see

Promotion

Free

Now/Already

Direct mailing

Free Shipping

Limited time

Extra Income

Money

Prices / values ​​(in the subject)

Buy

Course

Online course

Weight Loss

Offer

Modeling agency

Credit

Do not waste time

Email marketing 

Obviously, there are many other factors that influence the email marketing open rates and clicks. Remember not to use more than 50 characters in the email subject. Also avoid using punctuation marks and NEVER use “Caps Lock” to write your entire subject line.

Ok. so what can you actually use? When creating a title, try to explain and highlight the email content in a few words but do not use the words quoted above.

If your email campaign contains a large number of images, divide them into groups and insert the same Alt tags. Bear in mind that, the ideal balance between images and texts is about 50% each within the email message.

By following these steps, your company will deliver more emails into the email boxes (rather than junk boxes). Sending mass emails require constant attention not to get into troubles. And creating “smart” email marketing campaigns is essential to maintain a good reputation of your company.

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