Just as viewing an email is different depending on the email provider, the same is true if we compare the computer to a mobile device. To meet both, here are two concepts: Responsive Design and Scalable Design.
Resending an email marketing campaign may seem an easy task, even automatic, but actually it may have consequences that go beyond the interactions we can imagine. Learn how to avoid them.
Understand what triggered emails are and learn how to use them in your email marketing campaigns.
Often we talk about welcome emails, subscriptions confirmations and transactional emails. However, only in a few times we discuss about how to combine all these features in a single action.
What should you do when everything seems right but the metrics show something is wrong?