How to decrease bounce rate - 5 tips
Publicado em 13 de dezembro de 2013
Are you
concerned about your website visits, conversions and customer
interaction? Have you recently noticed that your online site is not
as effective as it was in the past? You should know that there are
certain ways to improve the website's performance and decrease bounce
rates.
Take a look at the following ways that can help you reduce bounce rates and encourage longer site browsing:
Update website content
If your website contains more than 3-5 years posts, it's a good idea to revise them and improve their content (alternatively delete). Depending on the site you run a website's content may expire rapidly and if your old posts are displayed in the search engine, visitors may click them, realize that they are irrelevant and simply abandon your website.
The scenario may be even worse. They may not come back to your site anymore thinking that it's not worth reading even if you post some new content.
There are a few ways of improving a site:
- update content or statistics
- include a case study
- find new ways to describe a subject
- describe new observations
- make your content simple and readable for visitors
This point may be even more important than the first one! Because if you do not know your “numbers” how are you going to improve them? Therefore (if possible) we recommend that you get familiar with your industry's average bounce rate to know if improvements are needed at all.
Bear in mind not to always look at the bounce rate as an indicator of your success or failure! Some of the website's high quality traffic may be generated by interesting for your visitors posts, whereas other people may find your posts too general or too technical. Therefore, if you know your business sector well and you are at your average bounce rate, it's time to focus on improving conversions.
Adjust your AdWords campaigns
The high bounce rate may be closely related to the incorrect AdWords campaigns. If they are not 100% relevant to the product/service you are selling or they mislead visitors, a big bounce rate is guaranteed! How to fix it? Make sure you choose only relevant keywords and use “exact matches” to avoid random visitors click your ads. By doing so, you may acquire new customers. You may aslo get highly relevant visitors to your website that will certainly stay longer.
Keywords analysis
As the time pass by trends may change and so does the popularity of your website keywords. We recommend to keep on checking every so often what keywords direct the traffic to your site. Do not forget to keep an eye on Analytics and track your keywords in Google Trends. This way you will be always up to date with your keywords and it may help you decrease the bounce rate.
Redesign the homepage
The task of your homepage is to show visitors “what they are looking for” and “encourage them to interact”.
Your homepage should never be confusing and/or contain too much of … everything. Therefore, you need to find a balance between images, text and graphics. If your bounce rate is high you can renew the website design, improve graphics and write down more interesting content. After doing so, you can test it by using split tests (A/B tests) and choose the best variant.
But, it's not everything. There are many softwares on the Internet that allow you find out your website's Heatmaps, so that you will have an idea where your visitors look when reaching the website. This test may not only help you reduce your website's bounce rate but can also increase conversion rates and revenues.
Stay on top of what is happening in the digital world and follow new Internet trends in order to improve your website's efficiency! The virtual environment is constantly changing, and there are always new ways to make your website better so that you can increase its visits, conversion rates, revenue and what's also important: reduce bounce rate!
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