Acquiring clients has been a harder task and in eCommerce businesses opportunities come and go on a daily basis. Everyday people research about different products but for some reason, they never finish the purchase. If you don’t try harder to capture your clients’ interest, your competitor might do it for you

So, why should you invest in this particular client?

In order to plan strategies to obtain and maintain clients it is important that you know everything about the eCommerce platform, understand and follow all the steps of the client inside of it and encourage the client to register and login on the website.

Check out some opportunities offered by the Email Marketing in order to capture clients: 

• Suggest similar products to the ones already bought by the clients

People that access virtual stores are usually trying to find information about a specific product. Therefore, there is always an opportunity to suggest similar products. This might help the client to decide himself. Diversity in this case means more opportunities.

A common action is to segment the campaigns per purchases and recommend other products bought by the same type of clients. Email Marketing can be very efficient in these types of campaigns. 

For example: If a client buys a laptop, your company can suggest him to buy an external hard drive, a case, earphones, a mouse pad... as you can see, there are unlimited options to sell different products!

• Product Not Available? Warn the client once it is Available again

A product that is not available is usually a disappointment for the client. How to fix this problem? Create a box “Warn me once this product is available”. Make this option visible and warn your clients once it is available. You can do this through the email marketing with excellent results.

• Client abandoned the Shopping Cart

Some clients don’t finish the purchase. They add several products to the shopping cart but they end up giving up in the last minute. Email Marketing can be the solution for this problem. Time is crucial. Send an email within the 24 hours after asking the reason why they gave up and if they are still interested in purchasing that item. You can even offer the client a small discount or transport fees for free. This email will show that you are worried with your client, increasing its confidence level.

• The importance of Transportation Costs in the Virtual Stores

Sometimes the transportation cost in only showed after adding the products to the cart. Therefore, one reason that might have led the client to give up buying the respective products is the high transportation cost. Try to decrease the cost of transportation or make it free for the clients. Usually purchases above 100£ come with free transportation.

• eCommerce After Sales: A way of making clients happy

Think about the client after the sale. This will increase the chances of creating a long-term relationship with him and gain his trust. Some actions after purchases can identify the problems of the process in order to improve it. Obtaining feedback is an important thing in the purchasing process. Experiences, Navigation, Quality of Information, Forms of Payment and Quality of Product: these are the concepts you need to study in order to improve the relationship with the client and increase sales

Remember: Email Marketing is a powerful tool when it comes to Relational Marketing. Take advantage of the opportunities that this tool offers you. The clients win! You win!

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