7 important tips for sending email marketing campaigns
Publicado em 13 de janeiro de 2014
Have your business got
a little bit stiff recently? Despite trying hard
you cannot sell as much as before and email marketing
campaigns do not seem to generate many openings and conversions?
You should know there are many new opportunities that you can take
into consideration to improve the
efficiency of your company.
Take a look below at
these 7 tips for sending emails that we have gathered to help
you choose the best moves related to the email marketing:
When to start: The
idea is to plan your marketing activities in advance. By doing so,
you will be able to avoid making mistakes. The better you plan your
next moves the greater chances to succeed.
What to send: What
about sending emails to your customers for special occasions such as:
anniversaries? You can for example suggest a gift or simply wish all
the best! By doing so, not only will you increase traffic to your
website but also encourage your clients to make a purchase. You will
be also on the way to build a long-lasting relationship with them.
Target Audience:
Make sure you define a target audience precisely and collect
information that will give you all data you
need to discover its needs. The more relevant information you get the
better, so that you can use it later to
create customized email marketing campaigns for each type of client.
Title: Take your
time and create a correct subject line. You
can have the best design and the best product in the world, but if
your e-mail subject is not objective and interesting, your e-mail
will not be seen nor read.
Encouragement: Online competition among companies is huge! To stay beyond your competitors you have to “do things” better than them and attract customer's attention. What about giving your customers something extra by providing a pleasant shopping in your eCommerce?! Have you ever thought about promotional vouchers, loyalty cards, discount shopping or free shipping? By doing so, not only will you encourage them to buy but also indicate your company to other potential customers.
Adapts to the market: Bear in mind that the public can access the Internet through mobile devices. With the tremendous growth of tablets and Smartphones, it is very important that your content fits all screens so that your communication is complete and reaches everybody.
Be present: Give your customers the opportunity to share their opinion and talk to you on Social Networks. Let them say what they really think about your business, ask their opinion, etc. Then you will be able to take into consideration their tips and adopt them in your business.
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